Nope. Not even close. While most books talk about recipes, methods, and exercises, I talk about principles – core fundamentals that are the basic building blocks of health and fitness.

Once you know what these principles are, you can craft meals of unlimited variety, create your own exercise routines, and be in complete control of your own body transformation.

The book contains 285 PAGES OF AWESOMENESS, including the following sections:

SETTING UP FOR SUCCESS – Developing your vision, determining your starting point, creating a plan, establishing a timeline

FAT MECHANICS – Explores why we get fat and how to fix it

EATING TO LOSE WEIGHT – Everything you need to know about proper eating, including meal timing, meal composition, macros, micronutrients, and tips from the pros

FOOD BASICS – A deep dive into our food supply, where you’ll learn to identify the healthiest possible foods and filter out the garbage

FAKE FOOD – We explore the food-like products that the industry tries to pass off as real food, and why you’re better off avoiding them

MASTERING EXERCISE – Learn the fundamentals of exercise, muscle fibers, fueling your workouts, choosing the right resistance, workout formats, and how to structure your exercise plan

BONUS SECTIONS – How to get the maximum value from working with a trainers as well as little-known facts about hormones and steroids

LIFESTYLE – Discusses how rest, fresh air, and sunlight (among other things) affect performance and how you can design an optimal lifestyle

WORKING WITH YOURSELF – Perhaps my favorite section of all! Learn to overcome some of the biggest challenges that many of us face with our goals

FIT AF ACTION PLAN – a 10-Day plan to help you turn your life around and get started on your path to greatness

AND MORE!

That’s one way to go about it.

You can also do bodyweight exercises at home, work-out in your underwear (or without it), and pretty much design any kind of workout you want, depending on where you are and how you feel. In fact, I do that all the time, and once you learn the fundamentals you’ll be able to as well.

Cross-Fit and high-intensity cardio are by no means required. There are plenty of models, bodybuilders, and generally-badass-looking-folks who don’t do any of that stuff.

Remember, it’s not the exercise you do, it’s the principles you follow. Apply the right principles and you can design your own workouts.

If you want to.

Then you don’t have to.

We’ll go deep into some very important elements of nutrition.

You’ll realize that you can burn fat and build muscle while eating Twinkies, fries, and ice cream. You’ll also see why you may want to eat more nutritious foods instead.

In fact, I’m willing to bet that you’ll discover some things about your food that you have never realized before. Some of these things will shock you and may revolutionize the way you eat. Or not. You’ll just have to decide for yourself.

I am none of those things, and personally I believe it’s a plus. It helps me avoid a common trap known as confirmation bias, which I discuss in the book. See, doctors like to prescribe pills, trainers are good at designing workouts, and nutritionists are all-too-focused on what you should and shouldn’t be eating. 

My approach is to study all disciplines and extract best practices from each one, in order to give myself (and my readers) the best chance at achieving our goals. Everything I write in the book is the result of research and backed by science. I don’t write about theories, ideas, or speculations. I synthesize finding from hundreds of sources into a useable form. 

I set out to write this book because I was searching for TRUTH. My main objective was to discover the principles of building a strong, magnificent body that lasts a lifetime. It took me nearly 2 years to gather this information and another year to edit and re-edit it into a nice, polished format. 

If all my hard work can save you some time, money, and costly mistakes, I’ll consider my undertaking to have been well-worth the effort. But I’ll be just as happy if you get your information elsewhere. As long as you get it. 

You can flood my inbox with hate mail, use posters of my face for target practice or, better yet, just ask for a refund!

I believe in providing maximum value to my readers. If you check out the book and decide that you haven’t gotten your money’s worth, just email me for a full refund. No questions asked. 

Yes. All payments are handled through an encrypted connection by 2 of the most established payment processors out there – Paypal and Stripe. 

We don’t gather or store any of your information. In fact, we never even see it. All we get is a confirmation from the payment processor. 

Hellz yeah! The gift of fitness is one of the best gifts you can give, so we’ve made it extra easy for you. Just Subscribe as you would for yourself, and then send us an email, requesting to transfer the subscription.

You can cancel your membership at any time. Just log into your account and Boom! If you need help with this, email us here. 

Absolutely. With the 60-day moneyback guarantee, you’re trying the book risk free. If you don’t like it for whatever reason, you have 60 days to ask for a refund and we’ll be happy to take care of it. Just send us a note here. 

You can either SUBSCRIBE to the site, which gives you full access to the book as well as to other members-only resources, or you can just BUY the book with a one-time payment.

You’ll find both options, above. Either way, you can start reading less than 1 minute from now. You just need to decide.