Look Awesome.

Be Strong.

Live Long.

Everyone deserves a lean, strong and healthy body for life. This Workshop lays
out a clear path to get there. And it costs less than your gym outfit.

Learn to master your fitness, ignore the industry bullshit, and get on with your life

With the knowledge and resources we have available, we should be the healthiest, strongest and longest-living human beings to have ever set foot on the planet.

We have the best books, the best trainers, the best doctors, the best foods. In fact, we have the best of everything, right at our fingertips.

Then how come 70% of the population is in terrible shape, the rest in somewhat OK shape, and only a handful in what we can call truly good shape?

How come so many of us are confused and overwhelmed when it comes to our fitness:

  • Not sure what to eat, when to eat, and how much to eat
  • Stuck in tedious, barely-effective workout routines
  • Pulled in different directions by contradictory ‘expert’ advice
  • Feasting on supplements that don’t seem to have any effect
  • Wasting time, money, and effort on things that lead nowhere

And why does it seem that a select few can get incredibly fit, while the rest of us are doomed to keep struggling?

Could it Be There’s Something Else Keeping Millions of People from Getting and Staying in Shape?

In my travels around the world…

I’ve met thousands of fit men and women, who have access to merely a fraction of the resources that we do.

Fisherman. Farmers. Factory workers. Housewives. People who live simple lives and can’t afford the luxuries of abundance.

How do they manage stay strong, lean, and healthy without the protein powders, the BCAAs, the fish oil pills and all of the other stuff?

How come they’re not affected by lifestyle diseases that plague over 50% of Americans?

How do they get by without trainers, cutting-edge gyms, and 20,000 different workout routines?

The answer to all these questions is simple – they’re not overwhelmed by the noise and the bullshit out in the marketplace.

They follow simple principles that have been around forever. Since the days of Frank Zane and Arnold Schwarzenegger. Since the days of our great-grandmothers. Since the days of the fucking Caveman.

The Fitness Industry
doesn’t want us to be fit

Over the past 25 years, the Fitness Industry has ballooned into a $70 Billion Dollar Giant – a marketing engine hell bent on selling us protein powders, memberships, sports apparel, and everything in between.

In the process, they’ve created a JUNGLE between the people and the strong, healthy bodies that we deserve.

Their strategy? To confuse the public and create demand for more stuff.

By dishing out little scraps of advice, and never the whole cake, the fitness industry makes sure we stay hungry for more. Always chasing ideals. Always shy of our goals

Because the less fit we are….the more workout programs we’ll need. The more magazines we’ll need. The more trainers we’ll need. The more supplements we’ll need. The more worthless stuff we’ll need. FOREVER.

And while the industry keeps raking mad profits, we end up paying the price:

  • Stuffing ourselves with all kinds of worthless pills, potions and powders
  • Shelling out for magazines, meal plans, and workout routines
  • Slaving away in the gym with very little to show for it, and
  • Paying the price with our health, rather than living our best lives

I say, “Fuck that.”

All the industry wants is for you to keep buying more shit

I’ve been down that road and I’ve found
a better way

After a decade of failing with fitness, I was disgusted. So I tore up my old meal plans, threw out the supplements, and canceled my gym membership.

Then I set out, looking for truth.

In the 5 years that followed, I pored over nearly 1,000 books, articles, medical journals, studies, lectures, and videos, focusing on the science behind nutrition, weight loss, exercise, and longevity.

I then visited over 20 countries observing some of the heathiest and longest-living people on earth. I found out what they eat and how they work out (hint: many of them don’t).

I learned from doctors, nutritionists, professional bodybuilders, competitive athletes, and top coaches.

As I sifted through mountains of information, I managed to isolate the key principles that are behind building a lean, strong, and healthy body for life.

When I started applying these principles, my fitness took a sudden turn for the better.

And rather than obsessing over diet and exercise, I started doing the few, simple things that made a real difference. In less than 6 months. I got in the best shape of my life.

Building a magnificent body comes down
to a handful of disciplines

The bad news? You might have the wrong handful.

Fitness is, in fact, a very simple discipline. It is neither time-intensive nor cost prohibitive. It is not mysterious. And it certainly isn’t reserved for an elite few.

A strong, lean, and healthy body is the result of understanding and consistently applying a few basic principles. Many of these principles are common sense, which unfortunately isn’t all that common anymore.

If you know what these principles are, you gain full control of your fitness.

You’re able to:

  • Lose fat, build muscle, and get into the best physical shape of your life
  • Remarkably improve your total body strength and endurance
  • Eat super-nutritious foods without breaking your bank or spending hours a day in the kitchen
  • Increase your energy, stamina, and productivity to unprecedented levels
  • Avoid hundreds of wasted hours in the gym
  • Responsibly enjoy alcohol, sweets, and ‘guilty’ foods, without becoming fat or sick
  • Reduce or eliminate your reliance on medications, reverse health problems, and quite possibly extend your life

In this workshop I share all of the principles
so that you can become a Master of Fitness

The Fitness Mastery Workshop will empower you to take charge of your fitness once and for all.

We’re not talking about getting washboard abs, being able to do 200 push-ups or becoming famous on Instagram. Unless that’s what you’re after.

Your goal could simply be to feel better, live longer, take care of your family’s health, or enjoy more of what life has to offer.

We’re talking about deciding what fitness means to YOU and going after it rather than pretending that you can’t have it, that it’s too difficult, or that fitness is stupid and we’re all gonna die anyway.

Whether your dream is to:

You’ll be empowered to not only achieve them, but you’ll have the tools to shield yourself from the noise and the bullshit the Fitness Industry will inevitably throw your way.

You will experience a profound paradigm
shift in the way you approach fitness

Once you get a grasp of the principles, the way you approach fitness may never be the same.

You’ll love getting and staying in shape. Rather than using somebody else’s methods, workouts, and meal plans, you’ll be designing your own.

You’ll burn fat and build muscles on your own terms.

You’ll eat food foods you enjoy and do exercises that make sense.

And you’ll no longer be at the mercy of hyped-up supplements, workout programs, and fake food products.

You’ll know what’s worthy and what’s bullshit.

Changes like you won’t believe can happen for you, like they did for me, when I finally started applying the fundamental principles that make a real difference with fitness.

I tried it all so that you don’t have to

What if it only took you a few hours rather than years to learn what I learned?

What if you could avoid years’ worth of mistakes?

What if I told you that to master your fitness:

…unless you want to, of course.

Don’t believe me? It’s true.

In the last 5 years alone, I saved over $12,000 by eliminating most fitness-related expenses! And this can happen for you too.

By leveraging the principles in the Fitness Mastery Workshop, you can eliminate virtually all fitness expenses. Forever.

Moreover, by becoming healthy and strong, you may save yourself not only the financial but also the physical and psychological cost that so many people are burdened with – the cost of living with chronic illness.

How much is that kind of freedom worth to you?



First, we’re not going to spend a whole lot of time discussing various methods, like recipes and routines. I’m sure you are clever enough to figure these out on your own. Instead, we will cover the few golden keys that unlock the Vault of Fitness. Once you know what these are, you’ll be able to craft meals of unlimited variety, design your own workouts, and create a healthy lifestyle that has you feeling on top of the world.


Second, I won’t ask you to make ridiculous sacrifices. The point of building a strong, healthy body is so you can get more out of life. Suffering through the process defeats the very purpose behind our mission. I believe that the best way to achieve your fitness goals is by designing a journey you can enjoy! So I’m not going to ask you to eat insipid meals just so you can marvel at the sight of your abs. Have your cake. And eat it. That’s my philosophy.


Third, this Workshop is about YOU. It is about building the kind of body you want. Want to build an impressive physique, while eating purely plant-based foods? Cool. Want some rock-hard abs that make the ladies (or fellas) drool? Great. And if you don’t much care how you look but just want to learn about the best way to eat, so you can stay in shape and coach your family to do the same, that’s all in here.


The optimum diet for health and longevity. You’ll learn what the fittest people on earth eat, how to identify the most nutritious foods, and how to build a lifestyle-based meal plan that you truly enjoy

A 5-Step System for spotting hidden dangers in the food supply. Dangers that can rob you of your health and shave off years from your life. This will help you safeguard yourself and your family from many of the lifestyle diseases that affect over 50% of Americans.

The number 1 rule of weight loss. This is what all pros respect and most amateurs neglect. If you can learn to follow this one rule, you won’t need any hacks, tricks, or shortcuts again

How to determine your daily energy requirement. One of the most essential but often-overlooked steps, this alone will be worth the cost of admission

The most effective exercise program for burning fat, building muscles, developing strength, and optimizing health. By including a handful of key exercises, you will direct nutrients away from fat stores and towards hungry muscle tissues.

Lifestyle changes you can make to increase lifespan and improve quality of life. Discover proven techniques for enjoying sweets, alcohol, and guilty treats without wrecking your health plan, as well as ideas for designing a healthy life.

Fitness industry traps that keep people from reaching their goals. And the tools you need to avoid them.

Learn at your own pace.

Anywhere. Anytime.


Three intel-packed modules, that build on each other and
give you powerful tools to master your fitness.



Regardless of what your fitness goals may be, learning to eat well is the absolute first step to victory. The things we eat on a daily basis determine how our bodies look, feel, and perform. In this module we will learn to become experts at eating, so we can not only transform our physical appearance, but also shield ourselves from disease and achieve unprecedented levels of vitality.

1h 42 m



This part is for those of you who want to get into ridiculously great shape. We’ll leverage science to turbocharge fat loss, increase strength, and build muscle in the most efficient way possible. We’ll learn to maximize the effectiveness of our work-outs and how to combine nutrition and exercise for maximum benefit. At the end, you’ll be able to master your fitness, ignore all the fitness industry noise, and get on with your life!

1h 45m



Discover the most dangerous traps the fitness industry uses to derail your plans. These traps are so tempting that even the best of us will often fall into them. But with the right tools, you can avoid them and stick to a plan that leads to a lifetime of health, strength, and longevity. If you hang around for this part, I’ll also share with you the story of my own fitness transformation.

0h 42 m

The Fitness Mastery Workshop
doesn’t cost Thousands of Dollars;

It costs less than your gym outfit.


For a limited time Normally $99 each

Get the Whole
Workshop Today

(All 3 Parts)

ONLY $99

Secure payment

200% Money Back Guarantee


When you purchase the Workshop, you do so RISK FREE, because I offer a 200% moneyback guarantee on all subscriptions and one-time purchases for up to 60 days.

If you don’t like the Workshop for whatever reason, simply send us an email. We’ll refund your money and you’ll get to keep the materials. No questions asked.

Get a Sneak Peak at One of the Lessons Below:

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What Students are Saying...

LIFE CHANGING!! I finally stopped wasting my time at the gym and started seeing real results for my efforts. That's the best motivation.
EDVIN B.Jacksonville, FL
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I was skeptical. There are too many crap courses on the web. But this is the REAL DEAL. I wish I had found it sooner
CALEB S.Halifax, NS
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OUTSTANDING course. The way Den explains concepts is clear and easy to follow. And he dispels some very harmful fallacies.
Read More
I’ve only taken a few lessons so far, but I my perspective on healthy eating has RADICALLY CHANGED. Super thankful for this.
IVAN G.Sacramento, CA
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I’ve made more progress on my fitness in the 4 weeks after this course, than in the 4 years before.

Read More
This has to be one of the most practical and actionable online courses I've ever taken. No bullshit.

CHARLES C.Mammoth Cave, KY
Read More

Taught by someone who’s lived and breathed fitness for years.

Hey, I’m Den.

For over 2 decades, I’ve lived and breathed fitness. What I discovered is that there is only a handful of principles essential to building a lean, strong, and damn healthy body for life.

The Fitness Mastery Workshop is all about putting these principles to work for you; to bring you the strongest, healthiest, sexiest body possible.

It is designed to help you reach your highest potential no matter who you are or where you are with your fitness.

At the heart of this Workshop is the ‘FitAF Fitness Philosophy’ which involves dispensing with shortcuts, taking personal responsibility, learning a few basic principles, and being in charge of your own health.

If you’re ready to do your part, I’ll take you the rest of the way.


The Fit As F*ck Workbook
To help you take action and design your own plan to success
Badass Workout Programs
Enough moves to get you through an entire year
Fit AF Meal Tracker
The only meal tracker you’ll ever need
Downloadable Tools Pack To take charge of your health metrics and other key factors
Simple, Delicious Recipes To maximize your nutrition while saving both time & money
50+ HD-video lessons broken up into 3 modules, designed with one goal in mind – to transform you into a Master of Fitness. Each lesson packs valuable intel and builds on the lessons before it. What you have at the end, is a crystal-clear picture of everything that goes into building a lean, strong, and magnificent body for life.
Clear, easy-to-follow action steps that you can start applying today
Lifetime access to the course. As long as you have an internet connection, you can access the course from anywhere. Anytime. The software keeps track of your progress so you can seamlessly pick-up where you left off.
200% Money Back Guarantee. If you don’t love the course, we’ll give you a full refund of your purchase price, and…and…you’ll get to keep the knowledge you already picked up!

200% Money Back Guarantee


When you purchase the Workshop, you do so RISK FREE, because I offer a 200% moneyback guarantee on all subscriptions and one-time purchases for up to 60 days.

If you don’t like the Workshop for whatever reason, simply send us an email. We’ll refund your money and you’ll get to keep the materials. No questions asked.

Just imagine – this time next year you may not even recognize yourself in the mirror.

You’ll feel energized, strong, and ready for any adventure. You’ll be celebrating your success rather than explaining your failure.

With sincere admiration, your friends and family will ask you how you did it and how they can do the same. And with confidence that only personal success affords, you’ll be able to instill strength, health and vitality into their lives, just as you did into your own, staking your claim as a Master of Fitness.

I hope you’re ready for a new beginning. And I’m here to take you on that journey.

So what are we waiting for? Let’s get to it, shall we!



The workshop is made up of video lessons, assembled into 3 MODULES.

PART I – In this module, we will learn to become experts at eating, so we can not only transform our physical appearance, but also shield ourselves from disease and achieve unprecedented levels of vitality

This module contains 1 hour and 50 minutes of material

PART II – In this module, we leverage science to turbocharge fat loss, increase strength, and build muscle in the most efficient way possible. We’ll learn to maximize the effectiveness of our work-outs and how to combine nutrition and exercise for maximum benefit. 

This module contains 1 hour and 42 minutes of material

PART III – In this module, we cover the most dangerous traps the fitness industry uses to derail our plans. These traps are so tempting that even the best of us will often fall into them. But with the right tools, you can avoid them and stick to a plan that leads to a lifetime of health, strength, and longevity. 

This module is a bit shorter, with 42 minutes of material

Nope. Everything happens online, in the comfort of your chair, sofa, or hammock! The lessons are prerecorded and can be viewed on any device with an internet connection.

You can watch the workshop at any time you like, and replay it as many times as you like.

You can dedicate as much or as little time to the workshop as you want. Since you get lifetime access to all materials, there is no reason to ‘cram’ or rush through things.

Pick and choose the sections that interest you and come back to review them if you ever get stuck. 

You’ll have lifetime access to all of the materials, so you can replay them at any time you like.

And don’t worry about not having enough time; this is a self-study course that you can take on your own schedule.

I view fitness as a very simple affair. It is not mysterious. And it certainly isn’t reserved for an elite few. 

Unfortunately, the pursuit of a strong, lean, healthy body has become increasingly convoluted in the developed world.  This is the result of 2 forces working in unison: 

   1. lots of people looking for cheap, quick, easy solutions, and 

   2. a market that is all too willing to deliver them. 

How else would you explain a $30 Billion fitness club industry and a $40 Billion supplement industry in a nation where 2/3 of the population is either overweight or obese?

In my travels, I’ve met lots of people in third world countries who don’t have access to even a fraction of the resources that we do. And yet, they are lean, strong, and healthy. Why? Because they haven’t been inundated with all the bullshit. They just follow the basic principles that have been around since the beginning of time. No gyms. No supplements. No trainers. No Amazon Prime.

My approach, therefore, is to go back to basics. While others keep piling on supplements, exercises, and voodoo mind tricks, I follow the mantra of less is more. As someone once said, “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”

I am none of those, and I truly believe it’s a plus. It helps me avoid a common trap known as confirmation bias. See, doctors like to prescribe pills, trainers are good at designing workouts, and nutritionists are all-too-focused on what you should and shouldn’t be eating. 

My approach is to study all disciplines and extract best practices from each one, in order to give myself (and my viewers) the best chance at achieving our goals. Everything I teach about in the book and the workshop is the result of research and backed by science. I don’t waste time with theories, ideas, or speculations. I synthesize finding from hundreds of sources into a useable form. 

If all my hard work can save you some time, money, and costly mistakes, I’ll consider my undertaking to have been well-worth the effort. But I’ll be just as happy if you got your information elsewhere. As long as you got it. 

This answer has 3 parts:

First, many of the before and after pics that are used for promotions are either mined from the internet of purchased for money. These visual testimonials are designed do two things: (1) “prove” that the program works and (2) make the reader believe that similar results are possible for them. The reader thinks: Hey if the big girl can do it, I can definitely do it. In reality, these pictures prove nothing.

Second, there is no way to control for everything the subjects in the photos eat or do while they’re on the program. I could ask someone to send before/after photos, but how would I know which exercises they really did, which foods they ate, and whether or not they took any steroids/drugs. I can’t possibly know that, and passing unverified testimonials to my viewers is tantamount to lying.

Finally, I believe that each person should be free to determine what the ideal body looks like for themselves. Just because someone else has popping glutes or 8-pack abs doesn’t mean it’s what you’re after. The principles I write about are universal and not tailored a particular physical ‘ideal.’ So out of respect for my readers, I refuse to peddle images with the implication that they somehow represent the ideal body shape.

I think it’s a great idea. 

Every professional athlete on earth has a trainer, and if you’re serious about a particular goal, then so should you. 

But before you go committing your hard-earned cash, understand that working with a trainer gives you certain responsibilities as well. 

Where most people go wrong is they think that working with a trainer will magically make them fit. That is simply not true. You have to learn the fundamentals of fitness and design your plan first, then hire a trainer to help you meet specific goals. 

If you make the small investment of money and time into this workshop, your sessions with a trainer will be exponentially more productive, saving you hundreds or even thousands of dollars. 

You can flood my inbox with hate mail, use posters of my face for target practice or, better yet, just ask for a refund!

I believe in providing maximum value to my students. If you check out the course and decide that you haven’t gotten your money’s worth, just email me for a full refund. No questions asked. 

Yes. All payments are handled through an encrypted connection by 2 of the most established payment processors out there – Paypal and Stripe. 

We don’t gather or store any of your information. In fact, we never even see it. All we get is a confirmation from the payment processor. 

Yes! Rather than buy the full course for the discounted price of $99, you can buy each module separately, as you go, for $49.

You can! The gift of fitness is one of the best gifts you can give, so we’ve made it extra easy for you. Just buy as you would for yourself, and then send us an email requesting to transfer the purchase. 

Absolutely. With the 60-day money back guarantee, you’re trying the course risk free. If you don’t like it for whatever reason, you have 60 days to ask for a refund and we’ll be happy to take care of it. Just email us here. 

When you buy the workshop, you can expect world-class service. Anything you need, just send us a message through the Contact Form in the Personal Account and we’ll be glad to help. You can also email me here.

Just hit the ENROLL button on this page to complete your payment, and you can start learning in less than 1 minute from now!